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Background: Kyoto-SushiMaking.com, a startup offering sushi-making classes, faced the challenge of establishing its online presence from scratch. With no previous web presence, they needed to attract customers and gain visibility quickly.
Goals: Kyoto-SushiMaking.com aimed to generate website traffic, increase class bookings, and rank at the top of Google search results for relevant keywords without relying on paid ads. Additionally, they sought to leverage SEM (Search Engine Marketing) to complement their SEO efforts and drive immediate traffic.
Strategy: We developed a comprehensive strategy that combined both SEO and SEM approaches. For SEO, we conducted keyword research, optimized on-page elements, and created quality content. In parallel, we initiated SEM campaigns to target specific keywords and drive immediate traffic through paid advertising.
Results: In just one month, Kyoto-SushiMaking.com achieved remarkable results. Their website received over 1000 views per week, and they secured the coveted top position on Google for their chosen keywords related to sushi classes in Kyoto through SEO efforts. Simultaneously, their SEM campaigns generated immediate traffic and class bookings. This dual approach not only enhanced their online visibility but also resulted in a significant increase in customers and class bookings.
Conclusion: This case study underscores the effectiveness of a combined SEO and SEM strategy for startups. Kyoto-SushiMaking.com's rapid ascent to the top of Google search results, substantial website traffic, and increased bookings demonstrate that a well-executed dual approach can yield impressive results, providing both long-term and immediate benefits for businesses without relying solely on paid advertising.