Background
"IT Support in Tokyo" is one of the most competitive English-language keywords in the Tokyo market — crowded with multinationals, large agencies, and long-established providers. We set out to rank our own site, itsupportintokyo.com, at #1 on Google for this primary keyword. It was the ultimate proof of our own SEO capability.
Goal
The primary goal was to outrank established competitors and secure the #1 position on Google for "IT Support in Tokyo" and related terms — while achieving bilingual visibility that serves both English and Japanese search intent, and producing a steady flow of qualified inquiries from organic search.
Strategy
Technical SEO & Core Web Vitals
Statically prerendered the site at build time so every route ships correct meta tags, canonicals, and structured data — giving crawlers full content on the first byte. Optimized Core Web Vitals for speed.
Bilingual On-Page Optimization
Optimized titles, meta descriptions, headings, and body copy in both English and Japanese, with hreflang annotations so Google targets the right language to the right searcher.
Local SEO & Structured Data
Implemented LocalBusiness / ProfessionalService schema, a consistent Google Business Profile, and consistent NAP data to strengthen our local presence across Tokyo and Kawasaki.
Content & E-E-A-T
Published real case studies, technical blog articles, and service pages on an ongoing basis to build Experience, Expertise, Authoritativeness, and Trust.
Backlinks & Authority
Earned high-quality, relevant backlinks to grow domain authority and search-engine trust.
Results
- Achieved #1 ranking on Google for "IT Support in Tokyo"
- Top rankings across both English and Japanese search results
- Significant increase in organic search traffic
- Large increase in qualified inquiries and free-consultation bookings from search
- Proved our SEO capability on our own site — building trust for our client SEO services
Conclusion
This is the toughest test we could set for ourselves. Ranking our own site #1 on Google for "IT Support in Tokyo" — one of the most competitive keywords in the city — proves the effectiveness of our integrated approach across technical SEO, bilingual optimization, local SEO, and content strategy. What we achieve for ourselves, we can achieve for our clients.